Inside Hip Hop DVD - Sony Music Entertainment

Inside Hip Hop features exclusive interviews with today's top hip hop moguls: Russel Simmons, Damon Dash, Steve Rifkind, Mona Scott, Kevin Liles, Fat Joe and Craig Kallman. Host Fatman Scoop, Hot 97 radio personality, explores how these entrepreneurs achieved success in the music business and beyond. Unlike other films about hip hop, Inside Hip Hop focuses on the "check-writers", offering a rare glimpse into the industry at the highest level. The interviews with the founders and chief executives of major record labels reveal the challenges and achievements each experienced along the journey to the top. The film also examines the state of the music industry, specifically the rap business world through the eyes of the "movers and shakers" and the effects these amazing entrepreneurs have had on many of today's top artists. By tracing the path from where they started to where they are now, the film provides viewers with a unique inside-look into the business side of the music industry and offers inspirational stories from the architects of rap music, whose vision helped spawn a new musical genre - not too mention a cultural revolution.